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Jewelsmith Inc

4.9

2200 W Main St
Durham, NC 27705
Phone: (919) 286-2990
Visit Website

If you’re in the market for innovative, hand-crafted fine jewelry, look no further! Jewelsmith's goal is to combine world-class jewelry design with hometown approachability. They create innovative custom jewelry work and provide a fun and unique shopping experience.


Google Reviews

Photo of Pat McLaughlin Pat McLaughlin
Sep 26, 2025 5

I'm so glad I came here. I had a pair of Tanzanite loose stones from my trip to Tanzania that I wanted turned into earrings. Tracy Hayes, the designer, was a joy to work with. She spent a lot of time with me discussing what I wanted, showing me examples from the showroom and sketching out some alternatives. She is also very personable, easy to talk to and...fun! Jewelsmith was very transparent about the cost of various alternatives. I'm very pleased with the result -- the earrings are beautiful and showcase the stones nicely.

Photo of cathy cathy
Sep 13, 2025 5

Had inherited jewelry from mother and had pieces appraised. Appraisal cost very pricey, and I did seek others cost estimates. Team very knowledgeable and appear to have a passion for what they do. Tracy took her time giving me a thorough explanation of what made some pieces worth appraising as well as those not worth it. Also, after the appraisal was completed, Katherine went through each piece so I understood how they were given the value they received and was so pleasant to talk with and share stories with. Will take my time deciding what to do with all of it, but definitely will go back and allow them to create something very special!

Photo of Paula Gilbert Paula Gilbert
Sep 12, 2025 5

I have been a proud and extremely satisfied customer for 37 years. The goldsmiths are imaginative and skilled artists, the designers/sales associates are creative and responsive, the gemologists are exceptionally knowledgeable and precise, and the office staff are unfailingly courteous and thoughtful. I love the amazing variety and quality of gemstones and that the styles of pieces range from traditional/classic, to contemporary/modern, to whimsical. If you are interested in owning unique jewelry of exceptional quality, you need to discover Jewelsmith.

Photo of Max Baker Max Baker
Sep 11, 2025 5

We went to Jewelsmith to find a wedding band for my fiancee. The store is lovely and the staff are amazing. We worked primarily with Tiffany, but also with Mary. Both were excellent, knowledgeable, friendly, and patient. We asked a thousand questions and they were able to patiently answer all of them, and there was no pressure to immediately buy something or to rush us through the process. We had our eye on a specific wedding band that was a little bit pricey for us, but Tiffany was able to find a perfect solution to get us exactly what we wanted in a way that we could afford it. I would absolutely recommend Jewelsmith to anyone, and we will definitely be coming back in the future.

Photo of Karen Johnson Karen Johnson
Aug 23, 2025 5

I took my wedding band and engagement ring to Jewelsmith for a makeover. I worked with May, who was extremely helpful and knowledgeable. She helped me create an absolutely stunning redesign of my rings, using my original stones. The finished products are an absolute perfect result of what I had imagined. Can’t find these in any store, only on my finger. I absolutely love them. Thank you May. Thank you, Jewelsmith.

Photo of Kathryn Keul Kathryn Keul
Aug 2, 2025 5

I had a wonderful experience with Jewelsmith. They created a beautiful custom ring for me from some family jewelry. The results were absolutely stunning and the designers, gemologists and the whole team were so amazing!

Photo of Jennifer Melcher Jennifer Melcher
Jun 21, 2025 5

I had a really nice experience picking out a wedding band here! I was nervous about sizing and we got to go down in size incrementally until we got the right fit. I really appreciated them doing that while I was in the store. Every staff member was so kind and lovely. I would highly recommend for great quality and a great experience.

Photo of Rodolpho Tonoli Pinto Rodolpho Tonoli Pinto
May 22, 2025 5

I found out about Jewelsmith through a friend who referred them to me. Even though I live out of the state and didn’t have an in-person consultation for the design process I got exactly what I wanted. The team was super friendly and professional taking care of my requests throughout manufacturing phase! I’ll be able to surprise my loved one with one of a kind piece that really makes up for a special moment!

Photo of Ananda Lal Ananda Lal
May 17, 2025 5

I would like to extend my heartfelt thanks to Jewelsmith for the incredible work on designing my 25th anniversary diamond ring. The craftsmanship is truly exceptional, and the ring is a beautiful reflection of our special milestone. Additionally, the customer service I received throughout the process was outstanding, making the entire experience memorable. Thank you for your dedication and artistry! I will be back again! A huge shoutout to Kathryn for working with us on a creative design remotely!

Photo of Jonathan Schultz Jonathan Schultz
May 4, 2025 5

We are beyond happy with our experiences at Jewelsmith!! Working with Mary has been an absolute joy, and we are so excited to keep coming back! Jewelsmith really provides a personal experience to match your every need. We've never felt rushed, and we also have been very impressed with the reasonable prices! We originally assumed that we'd spend a bit more to support a local business, but Jewelsmith's prices in our experience have been on par with the more-corporate engagement ring stores. From every angle, we are so thankful for Jewelsmith for making our engagement all the more special and stress-free! :)

Photo of Milton Rush Milton Rush
Apr 21, 2025 5

Bought my wedding band at jewelsmith 33 years ago. Was blown away by the professionalism and attention to detail. It was a no brainer when I wanted a custom designed Alexandrite ring. Very happy with the customer service and the quality of the ring.

Photo of Rin Jackson Rin Jackson
Apr 12, 2025 5

Tracy at Jewelsmith helped us design my dream engagement ring and I could not be happier!! We came in with a vague vision of a bypass ring set with a sapphire and she guided us through all the decision making. We even got to use an heirloom sapphire from my girlfriend’s side so it has extra special meaning. I had been quite nervous about designing because the options are limitless so I really appreciated Tracy’s attention and honesty in bringing our vision to life and creating a high quality piece that fits my lifestyle and personality. As a queer couple it was really important that we find a jeweler where we are not just tolerated but welcomed with the same excitement as any couple, and Jewelsmith served us so well. Between our several visits we definitely saw other excited queer couples too which was really fun for us!! I am so pleased I get to wear this for years to come and we will be back for our wedding bands!!!

Photo of Tami Kane Tami Kane
Apr 1, 2025 5

My deepest gratitude for the outstanding service and craftsmanship you provided in creating my custom ring. From our initial consultation to the final product, every step of the process was handled with professionalism and care. The ring is absolutely stunning and exceeds all my expectations! I have received numerous compliments, and I couldn’t be happier with the result. Tiffany and the team’s dedication to quality and customer satisfaction is truly commendable. Thank you once again for making this experience so memorable. It feels so special knowing it’s one-of-a-kind. I’m so in love with it! I look forward to working with you for future jewelry needs.

Photo of Jamie Philyaw Jamie Philyaw
Mar 23, 2025 5

We are beyond pleased with our wedding bands that were designed by Jewelsmith. We worked with Mary from the first appt and I can’t recommend her enough. We were very unsure of what we wanted and she was patient, extremely helpful and made the entire process fun and memorable. If you are looking for distinctive jewelry and best in class service, look no further.

Photo of Jenn Brown Jenn Brown
Feb 15, 2025 5

I worked with Mary to make a custom ring and to get a ring appraised. Mary was very professional and knowledgeable. She made the process seamless. The custom ring was beautifully made and great care was taken to incorporate a family stone it. I would highly recommend Jewelsmith and their staff for all of your jewelry needs.

Photo of Frank Konhaus Frank Konhaus
Feb 13, 2025 5

I can't say enough about how amazing the service is and how wonderful the people are at Jewelsmith. I purchased a vintage necklace from a local auction house and realized the day before I was going to give it to my wife that it needed a repair. They gave me an appointment same day with one of their amazing jewelers and they went above and beyond the call of duty not only fixing the necklace but proactively replacing a bunch of links that may have failed in the future and polished the whole piece up for me. All of this was same day! Everyone I interacted with at the store was so friendly and professional. We got our wedding rings from Jewelsmith more than 20 years ago and they are still the best of the best in the Triangle.

Photo of NATALIE MACDONALD NATALIE MACDONALD
Jan 28, 2025 5

I couldn’t have had a better experience with Jewelsmith! Mary was such a pleasure to work with and helped me design the most beautiful and perfect ring for my fiancé! Would recommend them to anyone, especially those looking for a local jewelry shop!

Photo of Spencer McNairn Spencer McNairn
Jan 2, 2025 5

I originally considered purchasing an engagement ring from an online vendor, but after my experience at Jewelsmith, I couldn't be more pleased. Tracy truly lives up to the store's name as she is a GEM to work with. From the moment I walked in, she offered consistent, clear, and transparent support with a shining artistic vision offering no less than perfection. The care at Jewelsmith in both customer service and craftsmanship is not just about the jewelry, but the timeless memories it inspires. I couldn't be happier with this experience and highly recommend Tracy and the team to anyone looking for stellar service with a dazzling personal touch.

Photo of Kim Cleary Kim Cleary
Dec 19, 2024 5

I cannot thank you enough for the amazing job that was done with my wedding ring! My wedding ring had seen better days and the ring they made for me looks identical ( which I wanted) and even more beautiful! Everyone is so lovely and professional. Katherine is who we worked with, and it is obvious that she is an expert gemologist and cares deeply that clients are satisfied. I can see why Jewelsmith has been in business for 76 years! Thank you so very much

Photo of Abigaile Bates Abigaile Bates
Dec 14, 2024 5

My original engagement ring was a dainty and unique piece from Etsy. But two days before my wedding, I cracked the band and went without one for next two years. When my husband and I finally decided it was time that I get an upgrade and something that would last forever, Jewelsmith was our first option because of all the people who recommended it. We worked with Tiffany and the team at Jewelsmith to create a custom piece that was reminiscent of my original ring, but was more sturdy and had a better layout. We even shaped it to match the uniqueness of my great grandmother's wedding band so they fit together. These people are incredible artisans and professionals, and I can't imagine doing this process without them. My ring is even better than I dreamed it would be, and will be a piece that I cherish forever. Thank you to Jewelsmith for all their work and love they put into this piece!

Photo of Kelly Mercier, Ph.D Kelly Mercier, Ph.D
Nov 8, 2024 5

We had an extraordinary experience at JewelSmith with Katherine’s lead. We immediately felt at ease looking at engagement rings and then wedding bands. The sky was the limit for our choices! Elements from one ring were added to another, and model was 3D printed. One of the unique aspects to our engagement ring design is as that we wanted a sapphire as the center stone. Katherine was able to provide several options of color and size appropriate for the ring design. AND when we told them that we moved our wedding date, they made it all work! A custom ring and a men’s ring in less than a week after design! We are so appreciate of their craftsmanship, kindness, and dedication. Every day when we look at our rings, we are reminded of this extraordinary gift they gave us.

Photo of Bradley Dilling Bradley Dilling
Nov 7, 2024 5

I bought a custom designed ring through your company and it is precisely what I wanted. The design associate, May, was extremely helpful and unendingly patient with all my design requests and modifications. The symbolism is extremely important to me. Unexpected bonus: the laser engraving on Cobalt Chrome goes great with my magnetic watch. LOL (Metal spheres indicating time are driven in slots by magnets.)