Partners

Each year, Durham attracts millions of visitors who support our local economy by spending money on lodging, dining, shopping, entertainment, recreational activities and transportation. That doesn't happen by accident.

Tourism brings this investment to Durham, but visitors arrive here because of the intentional efforts of an attractive and hospitable community – one that makes our destination a place people want to visit, over and over again.

Our team books meetings, conventions, and sports events. We generate press and online engagement. We work to welcome visitors through marketing and on-the-ground destination experience. And we do it all in partnership with you.

We're a team in every sense of the word. Everything we do is designed to bring more visibility, foot traffic and spending to Durham's businesses, creatives and cultural organizations.

We're funded by occupancy tax, not memberships or partner fees. That means the taxes collected by hotels and lodging properties from their overnight guests is reinvested into our work to market our destination. Every visitor-facing business – from restaurants and retailers to venues and tour operators – can work with us at no cost. We're not here to sell you anything. We're here to support and amplify what you're already doing.

When you share what makes your business special, you help us authentically represent Durham's neighborhoods, culture, food scene, makers, nightlife and experiences. The more we know about you, the better we can connect our millions of visitors with places like yours – and help shape where they spend their time and money.

Durham's visitor economy creates jobs, generates tax revenue and supports local businesses across every sector. Our Annual Tourism Impact Report breaks down the real numbers – how much visitors spend, where that money goes and how it ripples through our community.

We also calculate economic impact studies for festivals, venues and events that drive visitation, so you can understand and communicate your value to Durham.

Ready to work with us? Explore how we promote, support, and amplify Durham businesses – or reach out to start the conversation.

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