About Discover Durham
We’ve been defying definition for over 30 years.
We’re here to help people Discover Durham — but our mission runs deeper than acting as welcoming hosts. Last year, visitors spent more than $800 million in Durham. Those visitors helped local businesses prosper, created jobs, generated tax revenues for local governments and enhanced the quality of life for each Durham resident.
You could call us Durham’s marketing agency, but we’re much more than that. We’re entrusted by state and local governments to lead the strategic economic and cultural development of our city and county, related to people who visit Durham. We’re proud to welcome visitors to our remarkable destination while remaining accountable to those who make Durham the wonderful destination it is.
We take the responsibility seriously.
With each tweet, post, guide and conversation, we share a bit of ourselves with visitors. We’re the unapologetic, passionate advocates of all Durham has to offer. We tell Durham’s story in a way that attracts all kinds of visitors — leisure visitors; business travelers; people attending meetings, conventions, festivals and sporting events — anyone who hasn’t yet experienced the incredible community we’ve come to know. We also provide services to them (or the hospitality partners who host them) after they arrive to make their stays memorable.
At the heart of it all, we’re rooted in and rooting for our community. It’s a community we’re proud to help you discover.
the durham way
Visitor Info Center
Located in the historic Trust Building in Downtown Durham, the structure was the tallest building in North Carolina when it was constructed in 1905 and the city's first multi-story office building.Learn More
in this section
Governance Pioneering leadership for more than 30 years. Learn More
Awards & Recognitions We’re kind of a big deal. Learn More
Feedback We’re here to hear from you. Learn More
Who to Contact Our job is to help you discover Durham. Learn More
Discover Durham FAQ We’re an open book. Learn More
Discover Durham Jobs Trust us — you want in on this team. Learn More
Research The following resources provide media, government officials, investors, and others with in-depth information about Durham. Learn More
Annual Report: Tourism Impact Report We keep tabs on ourselves so you don’t have to. Learn More
Durham Humanities Alliance The Durham Humanities Alliance is a consortium of organizations who care about local history, storytelling and community engagement. Learn More
Diversity, Equity and Inclusion Statement We believe diversity, equity, and inclusion are more than just buzzwords. Learn More