Owning It: The Women-Led Businesses of Durham

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8 minutes

The story of Durham is as unique as the people who live here — and it encompasses every stratum of our community.

Posted By Ashley Strahm on Feb 28, 2019

We’re where women make up the majority of city council and where our first Latina councilwoman was sworn in last year. It’s where Pauli Murray, a queer woman of color, became an author, lawyer, educator, poet, priest, and coauthor of Ruth Bader Ginsberg’s key legal brief in the 1971 case Reed vs. Reed. Durham is also where, in 2017, women made more money than men, on average. This year, Durham ranked in the top 10 in the U.S. and number one in the state for pay in technology field. Women lift up women here — and we’ve been doing it for a long, long time.

Our present-day cityscape is marked with the fruits and fortitude of women-led ventures. From Farmer’s Daughter pepper jelly to So Good Pupusas, women-led success tastes delightful. When founders and CEOs of startups and businesses like Bee Downtown and Zen Succulent take flight, women-led success feels powerful.

The entrepreneurial spirit of women is everywhere in the Bull City. Outlined below is a collection of talented business owners that our Instagram followers recommended for inclusion in this post. Read on to find out more about the women-led businesses you can support during Women's History Month... and all year long.

So Good Pupusas: Cecelia Polance

You’ll have the opportunity to savor the stuff of brilliance when you visit this haven of mobile magic founded by Cecelia Polance. This delightful food truck offers a self-proclaimed "taste of El Salvador with a side of social justice," mostly in the form of mouthwatering chicaharon, frijoles, queso, and ayote pupusas. While the cuisine is flavorful, the women-led team is a strong pillar in our community. So Good Pupusas supports their nonprofit partner, Pupusas for Education, which provides scholarships to undocumented and DACAmented students to attend any higher education institution or program. Eat with a purpose!

Everyday Magic: Bakara Wintner

Founded in 2016, Everyday Magic is owned and operated by Bakara Wintner (who is also a tarot card reader and healer). Their retail space is moving soon to 119 W. Main Street, and offers ethical, intentionally made home goods, crystals, skin care, accessories, and healing objects from around the world. Everyday Magic offers classes, workshops and healing services throughout the year, and showcases a curation of exquisite products made by amazing people.

Bee Downtown: Leigh Kathryn Bonner

The founder and CEO of Bee Downtown was an Inc. Magazine 30-under-30 honoree, and named a 2017 Southerner of the Year by Southern Living magazine, among other honors. She’s selling her hives to corporations to help rebuild the honey bee population, and the buzz is real — everywhere from print to viral memes.

East Durham Bake Shop: Ali Rudel

This Old East Durham brick and mortar opened in March 2018 after beginning in 2015 as a small one-person operation called East Durham Pie Company. Whole pies for delivery and handpies at shops in Durham and around the Triangle were originally offered from Rudel's small home kitchen. Since then, this shop has earned honors for the Best Pie in Durham.

Empower Dance Studio: Nicole Oxendine

Both Nicole Oxendine and Jessica Burroughs allowed their passion and drive to plant them in the heart of Durham, devoting themselves to community engagement, teaching, and mentoring both in and out of the studio. Oxendine authors the dance curriculum for the Durham Public School system, has a Master’s in dance/movement therapy focused on adolescents with developmental disabilities, and was a principal dancer at Bellan Contemporary Dance Theater. Burroughs is a local Hillside Highs School alumna and studied Ballet at the American Dance Ensemble, as well as Modern & Jazz with Dallas Black Dance Theatre among others.

Jeddah's Tea: Morgan Siegel

We're celebrating this new addition to the Bull City landscape! Jeddah’s Teahouse will be opening at 123 Market Street in downtown Durham in the Summer of 2019. Expect a showcase of handcrafted, small-batch prepared iced teas from around the globe from small family farms, as well as locally-sourced small bites and unique tea accessories.

Super Taqueria: Roselia Flores

From Tobacco to Tortillas”, an ABC News story reads... a stark homage to the progress Durham's growing Hispanic community has made in the Bull City. The piece follows Roselia Flores, the entrepreneur who started restaurant Super Taqueria in 2001, and supermarket La Superior in 2005. The supermarket employs 49 people and is supported by vendors from Mexico, Central, and Latin America. She secured grants and a loan from the historically black-owned Mechanics and Farmers Bank, and her success is a glimpse into the power of community-based support and empowerment that has been a common thread throughout Durham for generations, in all walks of life.

The Zen Succulent: Megan and Margaret George

This lush, gorgeous, modern terrarium and plant craft business was created by the mother/daughter team Margaret and Megan George in 2016 and has grown and flourished ever since, soon moving from 121 Market Street to a larger space in the summer of 2019. Megan is the author of Modern Terrarium Studio, as well as a teacher, workshop leader, and the mind behind the brand and design of her terrarium masterpieces. Her mother manages all of the logistics of the business.

Caballo Rojo: Gabriela Kavanaugh

Gabriela Kavanaugh is the owner and roaster of Caballo Rojo Coffee, a venture deeply rooted in Gabi's Latin American heritage; in the late 60's, Gabi's grandfather started his own roasting company in Venezuela. Gabi is committed to giving an increasing percentage of her income to the International Justice Mission, and improving community partnerships with local organizations. Find her at the Durham Farmer's Market in the Central Park District on Saturday mornings!

Hairizon: Valerie Jackson and Joi Stepney

The minds behind Hairizon Beauty believe that hair care’s best ingredients are found in nature. They provide products derived from the earth yielded agents selecting products that avoid any unnecessary chemical additives and instead incorporate essential oils, herbs, flowers and minerals to protect and strengthen hair. Their store is located on Guess Road in Durham.

Honeygirl Meadery: Diane Currier

Honeygirl Meadery is the Triangle's first meadery, celebrating nature and the hard work of honeybees by making meads (honey wines) with seasonal fruits, flowers, herbs and honey. These delightful libations are hand-crafted in small batches with all natural ingredients.

Dogstar Tattoo: Kathryn Moore

Established in 1997, Dogstar Tattoo Company is one of the Triangle’s oldest shops. For over a decade, the business was located on Durham’s busy Ninth Street, but relocated to Golden Belt in 2010 to occupy a beautifully renovated warehouse space in an energy efficient Gold LEED certified building.

Pine State Flowers: Maggie Smith

Around 80 percent of flowers used in the U.S. are imported from other countries, often traveling thousands of miles before they arrive to their destination. Maggie Smith of Pine State Flowers is doing blooms differently. More than 95 percent of the flowers used at Pine State Flowers are grown right here in North Carolina, and the shop has put over $150,000 into the hands of local farmers since 2014. Visit her in the historic Roll's Florist building off Chapel Hill Rd.

North Durham CrossFit: Amy Hogaboom

Amy Hogaboom is a Durham native who has owned North Durham Crossfit for over three years, pursuing an elevated level of fitness after having her second child. She's proud of the community built at the gym since 2008; many of those founding members are still members today. The gym holds free community workouts on Saturday mornings, and anyone is encouraged to visit. Folks with all fitness abilities are welcome, and all sorts of scaling options are available for each exercise so each workout is truly specialized.

Emerald Doulas: Ashley Rankin Collins, Melanie Patrick, & Suzanne Lee

Three years ago, co-owners Ashley Rankin Collins, Melanie Patrick and Suzanne Lee opened the doors to Emerald Doulas, and the rest is history. Parents have come from near and far for supportive services for the littlest among us — from pre-birth to well after a child is crawling and walking. This full-service birth and postpartum doula agency is intentional about supporting all types of growing families and birth plans.

Parker and Otis: Jennings Brody

Gifts. Goods. Grub... and it's all great. Jennings Brody has created an oasis of delightful food with fresh, local ingredients and wares that are perfect for any occasion. The Brightleaf Square staple is open seven days a week, serving breakfast and lunch with an amazing array of gifts, gourmet foods, cheese, wine and candy.

Chet Miller: Jennings Brody

Jennings Brody did it again with her new shop that offers curated gifts, décor, and artifacts in downtown Durham. Named for her grandfather, a “scrappy” candy salesman from Indiana who had a penchant for antiques, Chet Miller is a “place to have fragile things and things that are more manly,” says Brody.

Tiny: Jennings Brody

Jennings Brody's third retail installment is for the tiny ones among us. Filled with a delightful selection of things for children (and children at heart!) this space is located off Ninth Street and filled to the brim with curated finds from Brody's keen eye for tiny treasures.

Firsthand Foods: Jennifer Curtis & Tina Prevatte Levy

2018 has been an incredible year for the co-owners of Firsthand Foods, a local farm, pork and lamb shop in Durham. They reported bringing over $1.3M into Durham's local food economy, with nearly 80 percent of revenue supporting small farmers and rural meat processors in their network. With the help of their distribution partners, they brought over 300,000 pounds of ethically-raised meats to market last year alone.

"We pay our farmers and processors for their hard work, uphold our production standards to ensure animal welfare and environmental stewardship, and are working to expand our transparency efforts to build an even more aware and compassionate consumer base." Here's to more of that!

Bean Traders: Christy Chapman

Christy and Dave Chapman have forged a true love story set over steaming mugs of coffee. South Durham's Bean Traders follows each bean from farm to cup, serving 800 people a day with farm-fresh ingredients and contributing over 3,000+ lbs of brewed coffee grinds to compost each year.

Indio: Wendy Sease

Wendy Sease, founder and owner, and Kate Kyle, shop stylist, were both born in North Carolina, and share a birthday, a love for dogs, and a great sense of style. This neighborhood shop is filled with beautiful, handmade goods from equally stunning makers. Kate has been with Wendy from the beginning of the Indio journey — they’ve worked in tandem to curate the beautiful space and the gorgeous selection of goods, workshops, and events that make up Indio.

Hamilton Hill: Sarah Hill

Sarah Hill is passionate about art, design, fashion, personal style, and urban revitalization. She planted Hamilton Hill in Brightleaf Square to share those talents with her surrounding community. Sarah has had the honor of being employed by the Smithsonian Institution, The Urban Institute, Duke Women’s Studies, among other brilliant organizations.

Yoga Off East: Kathy Smith

Yoga Off East just finished refurbishing their new studio on Ninth Street. They offer a huge variety of yoga classes designed to strengthen, stretch, and support you as your best self, "regardless of which version walks in." Kathy Smith has given space for over a dozen instructors to guide you in a restorative and invigorating practice.

The Mothership: Katie DeConto, Krista Anna Nordgren & Megan Bowser

A self-proclaimed space to make and collaborate on good work, The Mothership is located in the Central Park District, and is a laboratory for ideas, stocked with resources and support for makers of all kinds. It also consists of a diverse shop featuring everything from clothing, home ware, jewelry, to body care, books, and music.

TEW Design Studio: Rima Nasser

Rima came to United States at 15 from Palestine, receiving her undergraduate degree in Arts & Culture from George Mason University and a Masters in Interior Design from the Florence Academy of Art in Florence, Italy. This interior design studio is located in southern Durham and brings fun, inspiration and daring to projects.

Foster's Market

In 1990, Sara Foster and her husband, Peter Sellers moved to Durham, North Carolina and opened Foster’s Market, offering seasonal prepared foods to eat in or take out, specialty grocery items, locally roasted coffee and select wines. This local gathering place is a favorite of locals and visitors alike, with eclectic indoor and outdoor spaces.

Durham Distillery: Melissa Katrinic

These confectionery and savory concoctions are derived from scientific minds. Melissa and Lee Katrincic combine tradition with modern chemistry to create both classic and contemporary gin. Melissa manages Durham Distillery’s business and marketing operations, and Durham Distillery actively supports STEM, musical, and performing arts education, while ensuring a living wage for employees. Try their coffee, mocha, and chocolate varieties at their location in the Central Park District.

Cocoa Cinnamon: Areli Barrera de Grodski and Leon Grodski de Barrera

From a smaller coffee operation on a bike they parked outside of Motorco and at the Durham Farmers Market in 2012 to three locations throughout Durham today, Cocoa Cinnamon is sweet indeed. Barrera de Grodski was born in Mexico and lived in Tijuana until she was six years old, and her ingenuity and determination to bolster community means that we all get to celebrate culture, churros, and delectable, locally sourced desserts and beverages well into the future.

Locopops: Summer Bicknell

Summer Bicknell of Locopops made it to Durham from Nashville by way of Mexico, stopping to learn how to make paletas and speak Spanish before bringing both creamy and juice based popsicles to locations all over Durham. Find these delicious treats at their new location at 2618 Hillsborough Road, and at summer concerts and various partners throughout the Bull City.

Other End of the Leash Pet Boutique & Bakery: Diane Groff and LeAnn Hinson

This delightful collection of pet friendly wares is in downtown Durham’s only pet boutique & bakery, independently owned for over six years by longtime Durham residents Diane Groff and LeAnn Hinson. The shop is staffed by a skilled, knowledgeable, and attentive staff of wellness product specialists. Bring your furry one by and take home some treats to enjoy.

Bulldega: Yvette West

Bulldega is a beloved grocery store located in the heart of downtown Durham, and is a purveyor of local goods and supports local artist and entrepreneurs. From organic lotions and soaps to sparkling cider, sage honey and locally sourced greens and meats, it's a beautifully curated source of necessities for locals and visitors alike.

Sabrina Seymore Events: Sabrina Seymore

Sabrina is all about sharing the love. This North Carolina Central University alumna brings signature creativity, style and organization to events, weddings and gatherings, committing herself to flawless execution. Her southwest Durham event company has been selected as a winner of Wedding Wires' Couple's Choice Award, as well as awards from The Knot, and Best of Durham distinctions.

So, which of these incredible women-owned businesses are you excited to visit?

About the Author

Ashley Strahm - Content and Automation Manager
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Teller of stories. Eater of food. Lover of Durham. Find me pedaling swiftly, clad in Birkenstocks, schnoodle in tow. We're not in Jersey anymore.



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