We can all remember that moment when we first felt that undeniable sense of warmth, originality and creativity in this place. The contagious spark of community and solidarity that means those with good ideas can make it here. The moment we fell in love with Durham.

For so many of us, that memory involves a small business – a shop, restaurant, artist studio or venue opening its doors to share its unique culture and passion. Of the public-facing hospitality businesses downtown, 90% started in North Carolina and 70% started right here in Durham. There’s no place else with such character. It’s something for all of us to be proud of and work to sustain. 

It’s time for you to express that love and appreciation for this place. Shop locally. Dine locally. Introduce the local spots you love to friends and family so the places that give Durham its unmatched originality can thrive. The Love Durham campaign is here to help you show your love and support in big and small ways, whatever your love language.