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Durham Destination Master Plan

How Do You  Love Durham?

You already know what makes this place like no other. The coffee shop that gets you. The vintage find you didn't know you were looking for. The restaurant that took the risk. The artist selling prints at the market. Durham's 800+ small businesses aren't just where we shop, they're why we're here.


What To Expect

LOVE DURHAM RETURNS
 January 5, 2026

Four challenges. Four ways to show up for your city.

However you love Durham, there's a challenge for you. We've curated experiences across the county – old favorites, new discoveries, every price point. Your excuse to finally try that spot or revisit the one you’ve been missing.


Love Durham As A Style Icon


Love Durham As A Foodie


Love Durham As A Creative


Love Durham As A Family

Be first in line. Download the Discover Durham App now.

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Are you a business owner? Contact us to join.

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