Durham has an undeniable warmth, originality and creativity. A contagious spark of community and solidarity that means those with good ideas can make it here. Of the public-facing hospitality businesses downtown, 90% started in North Carolina and 70% started right here in Durham.

These are the qualities that give Durham its cool factor, its magnetism and its energy. They're the reason why people come here again and again, and stay. You can support what makes Durham so special by expressing your love and appreciation for this place. Shop locally. Dine locally. Introduce the local spots you love to friends and family so the places that give Durham its unmatched originality can thrive.

WHAT IS LOVE DURHAM?

Love Durham is a county-wide campaign produced by Discover Durham in partnership with Downtown Durham, Inc. that encourages you to show your Durham pride out loud. As residents and visitors, you were encouraged to spending your money locally, wear campaign stickers and pins to spread the word, visit ten interactive exhibits and activations across the county and take advantage of Love Durham deals, offers and limited-edition menu items. For now, the campaign has come to a close, but the concept lives on. It's still as important as ever to shout about the things you love about this place in your own creative ways.