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REEDS Jewelers


6910 Fayetteville Rd
Durham, NC 27713
Phone: (919) 544-1174
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Google Reviews

Photo of Rene Couch Rene Couch
Jan 12, 2019 5

Reeds is a fine jewelry store and a great place to purchase multiple types of jewelry. Michael is a great source of knowledge and information; he also knows what a customer is needing and keeps that in mind during the decision of what product best works, and what is needed after the sale is complete. He goes beyond all expectations to make the customer feel at ease during the entire process. Michael is the only person I have dealt with during my purchases; however, I have always been greeted with kindness and concern by all the sales staff on each visit. Reeds is not a store looking to get the sale and forget about the customer; Reeds is a family owned jewelry store who invites its customers into its family. Thank you Reeds and Michael.

Photo of booker izi booker izi
Jun 7, 2019 5

Michael Phillips and Mark Phillips gave great customer service. They made it possible for me to get a engagement ring for my lovely fiancee.

Photo of Brad Brad
May 2, 2019 5

Mike C. And Victoria A. made my entire experience awesome! They were very knowledgeable and didnt waiver from my price ranges and styles at all to try and upsell. They really wanted to help me find the right ring for us. Very professional and overall A+++ service. Highly recommended.

Photo of Rachel Moore Rachel Moore
Feb 3, 2019 5

Today my fiancé and I came to Reeds in search of our wedding bands for the big day. We were approached by a very attentive and professional sale associate, Michael who listened to what we wanted and helped us find the perfect rings. We would definitely recommend this location and will be back in the future!

Photo of C Buck C Buck
Jul 29, 2019 5

Just purchased a watch at reeds. Overall great experience. Mike Clark helped me out and he was very knowledgeable about the products. I would definitely recommend. I will definitely be back to grab another watch in the future.

Photo of Maranda Hall Maranda Hall
Jul 30, 2019 5

If you are on the search for amazing customer service and a positive atmosphere this is your store! I was on the search for the perfect wedding band of my dreams when another store completely blew me off saying it was expensive and never pulling anything out of their case.. then I came across Reeds.. immediately the staff greeted me with a smile and simple questions to figure out what I was searching for. In less than 10 minutes their staff found my perfect match! I couldn’t have been happier and never once did they make me feel out of place! They also were able to get my engagement ring cleaned and rhodium dipped and it looks better than the day I got it! Thank you to all the staff members in this store for being so awesome and having AMAZING prices!

Photo of Kayleigh Makoid Kayleigh Makoid
Aug 15, 2019 5

I had a great experience working with Mike to choose a ring and necklace.

Photo of Savon Hubbard Savon Hubbard
Aug 24, 2019 5

Mike Clark ( Reeds in Southpoint, Durham NC) was extremely helpful and was kind when buying a necklace chain for my grandmother. This experience he was very patient and let me know all my options and very detail oriented to make sure I received what I needed.

Photo of Joyce Pollack Joyce Pollack
Nov 6, 2019 5

I worked primarily with Whitney to pick a wedding ring for myself. She was very patient with me on several visits when I wanted to see and try on multiple rings. After I picked the ring I wanted, Whitney called the maker, Triton, twice to be sure they had my size and to order it for me. I did not buy an expensive ring, but received wonderful courtesy and consideration nonetheless. It was a very pleasant and easy experience. I highly recommend this store.

Photo of josh poole josh poole
Sep 29, 2019 5

We had a ring made as the original did not have insurance and had been damaged severely from a ride in the washing machine (it had gotten stuck on the inside of the barrel). Michael, the manager, was extremely kind and helpful. The replacement ring turned out absolutely beautiful. The original ring we had was very elegant and detailed. We were truly surprised at just how accurate the final product was compared to the original. The entire process from the initial consultation to the final transaction was fantastic. Working with Michael and the rest of the staff was nothing short of a pleasure.

Photo of stuart snyder stuart snyder
Oct 25, 2019 5

I had an excellent experience buying my wife’s wedding ring I’d especially like to thank Mike Phillips for all his help throughout the whole process

Photo of Shaun Denehy Shaun Denehy
Dec 20, 2019 5

Have shopped there a couple of times now and Mike Clark is always very help as everyone there. From information about watches for Father and myself, to my recent purchase or ear rings and necklace for my Mother. I don't make a lot, nor have good credit but with Progressive I can budget what I buy over 90 days same as cash. Always shown and informed of deals on things I might like. Never any pressure to buy. A very easy and wonderful place to shop at.

Photo of Abigail Jackson Abigail Jackson
Jan 2, 2020 5

We came to Reeds for our wedding rings and had a great experience. Michael was very kind, helpful, and knowledgeable about the various ring options. He answered all of our questions well and was very patient when I was being indecisive. The protection plan they offer seemed a lot better than their nearby competitors. Michael seems to recognize us every time we come back in for a repair or some other service. We're very happy using Reeds as our jeweler!

Photo of booker izi booker izi
Feb 4, 2020 5

Michael Phillips and Mark Phillips gave great customer service. They help me to get a wonderful engagement ring for my lovely fiancee.

Photo of Brian Lacy Brian Lacy
Feb 9, 2020 5

I can’t say enough good things about my experience shopping at and purchasing from Reeds. I was shopping for an engagement ring. The selection was great. The staff was very knowledgeable. I worked with Michael Phillips who was a great resource throughout the process. Reeds is also family owned and operated which you could tell made them very responsive to the requests of individual customers. My wife couldn’t be happier with the ring and we look forward to being shopping at Reeds again.

Photo of Elisabeth Paurazas Elisabeth Paurazas
Aug 15, 2018 5

Michael Phillips was AMAZING! He helped my fiance design my dream ring from just a grain-y, outdated photo. He was on call for any silly question or worry that could possibly pop into my mind during the design, production and delivery process. (There were a lot) He made the process totally stress-free and financing thru them was a snap! HIGHLY recommend!!

Photo of Juan Rincon Juan Rincon
Jun 21, 2020 5

Outstanding service at Reed's Southpoint mall. We recently visit the store to get our wedding bands and Michael Phillips made our visit a great experience. He was extremely patient, friendly and he knows jewelry really well, was nice and easy to buy from you guys. We definitely recommend this jewelry store and definitely we're to come back for more. Great job Reed's, and you guys are very lucky to have Michael Phillips in your team. Thank you again Michael.

Photo of Laura Acevedo Laura Acevedo
Jun 13, 2020 5

I want to take this opportunity to first thank Mike Clark for being so welcoming, friendly and patient during my wife and I's ring shopping experience. Secondly, I want to thank the entire team for being both lgbtq+ friendly but also military friendly. Often times during our time ring shopping we felt bombarded and overwhelmed by staff but the Reed's team was the exact opposite. We both found our rings in the same visit, how perfect. Thank you for making this such a wonderful experience for us! 10/10 recommend.

Photo of Tj Jones Tj Jones
Jun 29, 2020 5

Bought my fiancées wedding ring this past Saturday and our experience was amazing. Michael Phillips was kind, knowledgeable, and helpful! He never pressured us and gave us an amazing deal on a gorgeous ring! He knew exactly what would look best and how to show off her engagement ring! We are overjoyed with our experience and will return for future purchases.

Photo of Ray pace Ray pace
Jul 8, 2020 5

Man great place to shop I visited a few weeks ago and man a retailer named Jessica helped me out a lot so I give big ups to this place and her

Photo of Tyler Mendelson Tyler Mendelson
Jul 17, 2020 5

Mike Clark is very knowledgeable when it comes to all of the jewelry in his store… Especially watches! Great customer service skills… Highly recommend him and reeds!

Photo of Lynn Celestin Lynn Celestin
Jul 30, 2020 5

I had a great experience at Reeds. I was greeted by Mike as soon as I walked through the door. He was very helpful and informative. I got exactly what I needed and more. I did not know if I was going to make a purchase that day but I did and I am very happy with it and the service I received! I would definitely endorse them!

Photo of Sophie Friedman Sophie Friedman
Aug 22, 2020 5

My fiance and I have been going to Reeds for just about 3 years now and the service is always INCREDIBLE. From purchasing my engagement ring, to both of our wedding bands, a pearl necklace and diamond earrings- I wouldn't want to get jewelry from anywhere else! Michael has been extremely helpful, knowledgeable, patient and understanding with us over the years. Even when we had to come back multiple times to have diamonds replaced on my engagement ring- Michael was with us every step of the way and always made sure we were well taken care of. I would recommend Reeds to anyone!!

Photo of Elisabeth Paurazas Elisabeth Paurazas
Aug 15, 2018 5

Michael Phillips was AMAZING! He helped my fiance design my dream ring from just a grain-y, outdated photo. He was on call for any silly question or worry that could possibly pop into my mind during the design, production and delivery process. (There were a lot) He made the process totally stress-free and financing thru them was a snap! HIGHLY recommend!!

Photo of cameron bagbey cameron bagbey
Jul 10, 2020 5

The Store manager is absolutely amazing! They truly know what customer service is about and they really take care of you! I’m not just saying this!! If you need jewelry or any rings, GO HERE!!!

Photo of Kara Lakey Kara Lakey
Dec 28, 2020 5

I received a ring from this store for Christmas but it didn't fit correctly and I had to go back into the store twice to get the perfect fit. Michael Clark helped me with this both times and was very patient throughout the process. Very thankful for his help and would definitely use him again in the future.

Photo of Carson McGee Carson McGee
Dec 28, 2020 5

When I walked into Reeds, I had no idea what I was doing. Michael Clark approached me and I told him I was looking for a ring for my girlfriend and also wanted a sterling silver chain in the future for myself. After about a half hour of him showing me different ring options, I finally found the one I was going to get. He was very patient and wanted to make sure I got exactly what I wanted. I highly recommend you going to Reeds and asking for Michael Clark because he's very respectful and personable and will get you the best price.

Photo of Kirkland McKenzie Kirkland McKenzie
Dec 26, 2020 5

I have been shopping at REEDS Jewelry at SouthPoint Mall for about 2 years now and I can honestly say this is the best customer service I’ve ever received in a jewelry store. The store manager Michael Phillips, has done nothing less of making my shopping experience feel like a luxury. His charisma, passion, and respect sell the jewelry itself!

Photo of Vaishali Bhambri Vaishali Bhambri
Jan 9, 2021 5

We walked in this store with no idea what the brand or designs would be like... but I am so glad we did! We had such a beautiful experience selecting and buying a ring for myself. The staff is patient, pays attention to your needs and very welcoming. They have really intricate jewellery designs in different price range. Alot of them in each for you to decide. Ms. Leslie Duncan helped me from start to finish and what a wonderful person she is! She made my shopping experience a memorable one! Thank you!