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Primrose Durham

5

111 W Main St
Durham, NC 27701
Phone: (919) 237-3302
Visit Website

A whimsical, modern lounge adorned with floral wallpaper, rose-covered facades and flower-covered glasses has opened in downtown Durham. Who knew bar vibes could be so beautiful? With a long bar and open space, there’s plenty of room to spread out and socialize. Primrose is already making a splash with their signature drinks, live music nights and events/celebrations. Add this to your next bar crawl list for a chic, electrifying vibe.


Hours:

Monday: 5:00 PM – 12:00 AM
Tuesday: 5:00 PM – 12:00 AM
Wednesday: 5:00 PM – 12:00 AM
Thursday: 5:00 PM – 12:00 AM
Friday: 5:00 PM – 2:00 AM
Saturday: 3:00 PM – 2:00 AM
Sunday: 3:00 PM – 12:00 AM

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Primrose Durham
Mapped location of Primrose Durham

Google Reviews

5

Photo of Yancy Miller Yancy Miller
Jul 8, 2025 5

A great addition to the Durham bar scene. I waited for after my third or fourth visit to really let the place sink in. The atmosphere is part boutique, part lounge and at first, I felt it was busy. But after a few stops in, it really started to gel with me! Sitting at the bar is great to get to talk with the staff or at the table in front! Speaking of the staff, every bartender is a pleasure and will help recommend a drink if you are a first timer. I find the drinks to be on the sweet side but when the bartender asked for feedback he offered to tune it for one’s taste preference. I’m not sure how doable that is when it is busier, but I appreciated it greatly. I’m a fan of the Wednesday bourbon special too. Highly recommend checking it out

Photo of Ana Sachetto Ana Sachetto
Jun 28, 2025 5

If you’re looking for a place with great energy, great drinks and great staff, you found your spot! I went to Primrose with different groups of friends and all of us had an awesome time! From the fun decor to the unique cocktails, the attention to detail is impressive! Special shout-out to Nate that made all our cocktails to perfection while being helpful and friendly. Will definitely come back many other times!!

Photo of Nayisha Bivens Nayisha Bivens
Jun 14, 2025 5

The decor inside the lounge is gorgeous! I love the creative drink menu, and the music was great. Cedric made one of the BEST drinks I’ve had in a while! I will absolutely be back.

Photo of T J T J
May 4, 2025 5

Roses are Red Violets are Blue but The "PRIMROSE" IS A SPOT JUST FOR YOU! If you’re looking for a cocktail experience that’s anything but ordinary, PLEASE VISIT PRIMROSE! From the moment you step through the door the atmosphere is sensational! The cocktails are expertly crafted with unique flavor combinations that push the boundaries of what you expect. The bartenders are true artisans! Whether you’re a seasoned cocktail connoisseur or just looking for a fun night out, I HIGHLY RECOMMEND!

Photo of Josh Broadway Josh Broadway
Apr 27, 2025 5

I love this place! I stopped by on a Sunday afternoon and realized they just opened. Primrose has such a unique vibe and the atmosphere coordinates so well! It’s vibrant and eclectic without doing too much. As a tequila lover, I ordered the “Becky With the Good Pear” and I now have a new favorite cocktail. Cheers to many more drinks and moments here, and well wishes to this becoming a staple of the Bull City!