Loading your recommendations…

Augmentality Labs | Virtual Reality Arcade


3519 Witherspoon Blvd
Durham, NC 27707
Phone: (919) 748-4578
Visit Website

Google Reviews

Photo of khendall with an h khendall with an h
Apr 11, 2022 5

This is a great date night spot that will challenge you, make you work together and will keep you laughing. The staff was very familiar with all of the games and was very helpful getting us started and helping when needed. I would suggest this place for all ages. You'll have a blast!

Photo of Consuela Blake Consuela Blake
Apr 15, 2022 5

Today was my youngest son's birthday, 💙 I knew he would love this place. I enjoyed it myself also, never played a video game before so this was my 1st and best experience. My apologies for not getting the young man's name but he was helping us play and gave us great suggestions 😀. We are definitely going back. You will most definitely get your monies worth.

Photo of Petal Samuel Petal Samuel
Feb 26, 2022 5

This was such a fun experience!! Really immersive, and the staff was really friendly and helpful! Would definitely recommend booking more than one time slot so you can fully explore the game catalog. Highly recommend going with a friend or a group!

Photo of Taylor Shaw Taylor Shaw
Mar 11, 2022 5

What a hidden gem! Augmentality Lab is located downtown Durham. It's an AR Lab with immersion games. I went on a Sunday and was able to walk in without wait. My sister and I played 3 games in about 30 minutes -- Creed boxing, a bow and arrow game and a game where you had to dodge toxic fish. It was a lot of fun. Great for date night or when family is in town. Before you go, check Groupon for specials.

Photo of Big Foot Big Foot
Feb 7, 2022 5

My wife and I had a blast at Augmentality labs! Devin was a great guide, made sure that we had a memorable experience, and was very helpful. We highly recommend and will return!

Photo of Meghan Gerald Meghan Gerald
Feb 6, 2022 5

For my first time visiting there 👍🏽👍🏽. Very fun and we all had a great time. We had such a good time that my bf ended up going out to buy his own Oculus. 30 minutes can go by quickly so I suggest booking a session for an hour. You wanna get the best experience and explore games so give yourself time! The staff was also helpful and awesome! Also, don’t be late for your session because that’s all you’re allotted, unless booking another session.

Photo of Dawn Weniger Dawn Weniger
Jan 10, 2022 5

Fun for all. Even if you don't want to shoot things. There are games for all. Devon was amazingly knowledgeable about every game we tried!

Photo of Ranganathan Rajaram Ranganathan Rajaram
Jan 10, 2022 5

Had an amazing experience for our annual holiday party this evening at Augmentality! They had enough dedicated stations to accommodate 10 of us simultaneously, and kept us entertained for 2 hours nonstop! Instructions are clear, games are intuitive and mostly accessible to all, regardless of skill level. We found it a great team building experience, 10/10 would definitely repeat!

Photo of Ben Cook Ben Cook
Dec 15, 2021 5

If you like to play video games and want to know if virtual reality is for you, come to this place. We had a guide Devin, who was fantastic! Led us through the mechanics and had great suggestions. I would suggest looking at the possible games before you come so you can have a few ideas. Even if you get motion sick riding roller coasters there are still games for you. Really nice group, will definitely be back!!

Photo of Antoinette Antoinette
Nov 7, 2021 5

A lot of fun I wish I had more time but first timers should stick to shorter times like they say on their website. I started to develop a headache and get a bit nauseous the closer I got to the 30 minute mark. 10/10 those guys were super cool. Definitely made it an experience to remember for us.

Photo of Melanie Steigelmann Melanie Steigelmann
Oct 21, 2021 5

These guys are awesome! 1st visit. Husband and I went and they stayed in the room to explain how all the games work do you aren't wasting time learning on your own. And they were just SO upbeat and friendly. They greated us with a big smile when we came in. The best days to go is on Tuesday or Wednesday because of their special, 2 hours for $35 ! Otherwise it's $20 /hr and you have to do more than 20 min the 1st time just to get acclimated to the new experience and how to play the games. They have quite a few things to experience. Anything from sports, (we liked ping pong and tennis the best) to underwater experience that was so great. A whale came up to me and a jelly fish interacted with me when I reached out to touch it. Or you can go anywhere on earth with Google Earth. It's 3d too but more based on just pictures of places

Photo of Matthew Stewart Matthew Stewart
Oct 3, 2021 5

I went for my first time with a few friends and we had an absolute blast. The person who helped us, Devin I believe his name was, was over the top and super enthusiastic in his role as a guide/tutorial for wearing the VR equipment. His attitude was infectious and he made my group want to hang out longer just to chill with him. You rock Devin! (Sorry if I misremembered your name)

Photo of Emily Miller Emily Miller
Aug 19, 2021 5

This was such a fun experience! I went once with a work group at the previous location and knew my husband had to do this! I brought him the second time and we had a total blast! Great for groups of friends, date night, and probably more. Highly recommend. And thank you so much to our host, I'm sorry I forgot his name. He has such a great energy, made it super fun and was very helpful explaining the nuances of the games (was working Weds 8/18 6:30-8:30, kudos to him!) The new location is great, a lot more spacious.

Photo of Lisa Hicks Lisa Hicks
Sep 19, 2021 5

We came here for a team building experience and had a great time. It was well organized and they made it super easy -- even for the most novice in the group. They were very accommodating and gave us outstanding customer service. I would definitely recommend them!

Photo of andrew jones andrew jones
Aug 27, 2021 5

Went as a fun date night idea and had an absolute blast. Booking online was really easy, and all I had to do was walk in and give them my name. No waiting whatsoever. The staff was extremely friendly and helpful. They really help ease you into the system as first time players. They have hints at useful times and were extremely knowledgeable about the games. We will 100% be going again. I cannot recommend this enough.

Photo of Amy Henning Amy Henning
Aug 9, 2021 5

I hosted a corporate/nonprofit event at Augmentality's new location this weekend, and all of our attendees had a blast! Michael and Devon were so helpful in walking us through our options and figuring out which games would be the most fun for each person. The location is clean, and I'll definitely return with my family!

Photo of Laura Brady Laura Brady
Aug 4, 2021 5

Booked a weeknight special for a surprise for my boyfriend’s birthday and it was so much fun! The process and various game details were explained thoroughly. They were very COVID safe. We were in the new location and had a great time— would love to go back!

Photo of H Family H Family
May 8, 2021 5

My 10 y/o and I had a GREAT time! Staff was AMAZING & helpful & ENTHUSIASTIC!!! Such great customer service! The gaming was FUN, I don’t play video games at all, but this VR experience was really really fun! Went on a Saturday at 12:30pm and we were the only ones there, so had the place to ourselves! Will definitely come again with my 10 y/o & her friends

Photo of Ms. Stewart Ms. Stewart
May 3, 2021 5

We had so much fun! The two hour play pass is a great deal. Devin was an amazing host. I will definitely be taking my family here again!

Photo of Amanda Walker Amanda Walker
May 1, 2021 5

My daughter and I had an absolute BLAST!!! The selection of games was great and our instructor was wonderful. I really wish I had booked more than 30 minutes but hey live and learn. We are already planning to make this a regular spot for our "mommy and me" adventures. And I've been telling my friends and family to try them out ASAP since we left. ❤❤❤ Augmentality Labs!!!

Photo of Chris Fields Chris Fields
Apr 22, 2021 5

My wife and I spent two hours playing fun games here, for $35 a person it is a good deal. We really enjoyed our time here. Midway my wife went to Spanglish to get take-out, which we enjoyed during a short break. We watched trailers of the games on Augmentality's website before we went, prepping us for knowing which games we wanted to play. The staff was very helpful and courteous. We highly recommend this place.

Photo of Tiera Leos Tiera Leos
Apr 2, 2021 5

This was our first time at something like this and it was AMAZING. The instructor was so patient and helpful with assisting my 8 year old in navigating the system and answering her endless questions haha. I wish we had more time in the area to go through more games but it looked like he had a great selection. Definitely recommend!

Photo of Yolanda Tate Yolanda Tate
Mar 13, 2021 5

We had the best time celebrating our son's 9th Birthday. The staff and owner are absolutely amazing and super friendly. They helped me create an amazing experience. We will be back again

Photo of daniel porterfield daniel porterfield
Feb 27, 2021 5

I highly recommend to anyone and any age! Such a great experience all the way around! The games are outstanding and the staff is super helpful and friendly and we will certainly be returning very soon!

Photo of Michael Smith Michael Smith
Jan 26, 2021 5

Fun, friends, easy to pick up. Went here for a date day and we each had a blast. Manager was very helpful that informative both in how to play games and how to navigate the machinery and peripherals. A lot of the actions were intuitive and entertaining and will definitely be a staple of fun afternoon outings from this point going forward. All covid guidelines and recommendations were observed. All participants and employees were wearing masks and were sufficiently socially distanced when possible.

Photo of Jessie Swiger Jessie Swiger
Jan 30, 2021 5

As two non gamers, we had a absolute BLAST! We look forward to doing it again. Felt very safe and clean amidst covid; with the reservation times there was no one else in the building. Highly recommend!

Photo of Rick King Rick King
Feb 9, 2021 5

We rented out the entire upstairs area to celebrate our kids birthday. Michael and his wife (the owners) were amazing! They were very tuned into COVID protocols and we all felt extremely safe. Make sure you book back-to-back time slots because you are going to want more than just the 30 minutes! Cannot wait to go back again.

Photo of Kitty Spam Kitty Spam
Jan 10, 2021 5

Went today and had a great time. This is a hidden gem in downtown Durham. Staff knows the games well, were very helpful. Games were very fun definitely going again.

Photo of Ryan McConnell Ryan McConnell
Dec 24, 2020 5

Great place, very sanitary/hygienic, and a fun place to kill a hour with kids during the pandemic.

Photo of April Fuller April Fuller
Dec 6, 2020 5

A Hidden Gem! Had no clue something like this existed and I was thoroughly entertained!

Photo of Stephanie Blurr Stephanie Blurr
Nov 13, 2020 5

Cool spot with lots of game options!

Photo of . .
Mar 18, 2020 5

Great place to have fun! Staff is excellent and friendly.

Photo of Kevin Travers Kevin Travers
Jan 5, 2019 5

Despite being hidden away in downtown Durham, Augmentality is not a spot to be missed! One look inside reveals an renovation of time past, but once in their HTC Vibes, you're looking into the future and worlds beyond. Augmented Reality is the next step in video gaming and perhaps life as we know it. Immersing yourself into far away worlds and giving you abilities beyond human are just the beginning. The team at Augmentality brings this experience to you in a friendly and welcoming environment at a super affordable price. The staff is friendly and receptive ready to instruct the beginner and set free the expert. This is a hidden gem of Durham you won't want to miss!

Photo of CE Tillis CE Tillis
Mar 18, 2020 5

This place is lots of fun! We had never used VR before, but the staff was helpful in teaching us the ropes and helping with guidance along the way. My favorite games were Snow Fortress and Creed (I won the match over my boyfriend). Next time we will definitely bring more friends along to join in the fun!

Photo of Marisol Hydock Marisol Hydock
Feb 25, 2020 5

Fun concept. Went on a date with my husband. The young man hosting us was very friendly and explained everything well. Gauged our knowledge on AR first before explaining. I ended up being too sensitive to the movement and got nauseous but was able to take a few minutes out. He jumped in to help my husband on the 2 player game but continued to encourage me to jump back in if I was feeling up to it. I will probably go again but try a different game in hopes that I won’t get so motion sick. What I thought was especially cool is that you can save your progress in a game and come back later to finish! They have a decent variety of games, too.

Photo of Matt Jaquillard Matt Jaquillard
Feb 2, 2020 5

Took my 11 year old here and it was a blast. People working here are super friendly and helpful. Would definitely recommend!

Photo of Dan Radez Dan Radez
Jan 11, 2020 5

What a blast! The staff was super helpful and polite. The facility was clean and well organized. We plan to be back soon!

Photo of Mattison Ward Mattison Ward
Dec 30, 2019 5

9 and 12 year old have been several times and love it.

Photo of ranger1halt ranger1halt
Jan 2, 2020 5

Worth the money! This is an amazing place to go. A wide variety of games make it a great place to go to have fun. No glitching or lagging in game. 5 Stars!

Photo of Andrew Stowell Andrew Stowell
Dec 6, 2019 5

If you're not ready to buy your own VR, go here and try it out. Amazing experience! Great even if you don't play games normally.

Photo of Christopher Hilla Christopher Hilla
Oct 18, 2019 5

Absolutely fantastic time with my kids ages 7&8. The staff was diligent, helpful, and worked very well with VERY excited children. We had a great time, you will too!

Photo of Dwele Okong'o Dwele Okong'o
Nov 15, 2019 4

Lots of fun! good atmosphere games and instructor. Perfect for groups especially during the week, you get more attention. The only reason I gave it 4 instead of five stars is because the prices which are somewhere between $20 and $30 per person and the setup could be a little more professional

Photo of Crystal Conroy Crystal Conroy
Sep 30, 2019 5

The staff was so helpful, kind, and accommodating. Everybody had a blast and we're now making plans to go back on a regular basis!

Photo of j. lavender j. lavender
Jul 25, 2019 5

It was fun. We took our sons there. They had a great time. We enjoyed watching them.

Photo of Clown Magma Clown Magma
Jul 13, 2019 5

The best experience of my life. If you haven't tried VR and want to see what it's like, this is the place to go. I had an amazing time and so will you.

Photo of Emma Moore Emma Moore
Jul 10, 2019 5

We had such a great time. This was our first try at VR in this realm. The concern of nausea and getting bored with the same contrived experience is GONE. Everyone was so helpful in assisting with the new tools and tips for each game. We felt like royalty as they were very warm and welcoming and helpful. Thank you for such an incredibly fun time.

Photo of Skrunkles The wize Skrunkles The wize
Jun 29, 2019 5

Absolutely lovely, nice staff, clean equipment, and a good place to hold a birthday party. Had a great time even with the limited games

Photo of Rachel Reyes Rachel Reyes
Jun 23, 2019 3

Pretty good experience! Two of the three VR machines ended up glitching. So, we changed stations three times in my hour long visit. That’s a lot of glitching. While it was a nice experience overall, the fun flow was hampered and it wasn’t as entertaining as I anticipated. If you’re into shoot-em-up games, I’m sure your experience will be more fun. I prefer different exploratory and interactive games, and there wasn’t a lot to choose from in that category. Still! I went solo. It’s likely that having buds around will maximize your fun here. Glad this is around for folks to try out VR! Pleasant enough first experience. Might visit again.

Photo of Quantum Entanglement Quantum Entanglement
Jun 6, 2019 4

Very cool but pricey, also they don't have the most modern htc Vive systems

Photo of Jen Hill Jen Hill
Apr 14, 2019 5

Always take family and friends when they come to town and good for date nights. Love Loco Dojo. Staff are friendly and helpful. Super fun!

Photo of Edwin Molina Edwin Molina
May 4, 2019 5

Nice place! Staff is friendly & knowledgeable, equipment is very well taken care of. The VR experience was superb. Will return with friends.

Photo of Mike Dellerman Mike Dellerman
Mar 14, 2019 5

Really good time and great staff. Lots of fun. A bit on the pricey side, but you can find deals. Easy location and parking when going at night. You would expect the place to be in some high tech. looking building, but it is in an old quaint building. There are two floors of gaming pads. So handicap access is possible. There is a good assortment of VR games to play.

Photo of Crysta Hilliard Crysta Hilliard
Apr 24, 2022 5

Wow! What fun! I took my 8 and 9 year old sons to Augmentality Labs for the first time. Devin was absolutely wonderful in helping us navigate through the vast array of games. His entertaining personality really helped my sons orient to the controls and process. He was with us every step of the way, teaching them how to play various games. The kids had a ball and we will be returning! Thank you, Devin!!!

Photo of Jazzy Williams Jazzy Williams
May 21, 2022 5

Staff was extremely enthusiastic and friendly! The guy getting us set up was helpful and entertaining. Helped us pick out a great game (there’s a ton to choose from) and the system itself was super cool! Will definitely be going back

Photo of Hope Page Hope Page
Jun 5, 2022 5

Great place kids and adults loved it. Had our 13 year old daughter party there Very patient owner with 3 - VR novices to include the adults. Loved the atmosphere it was nice, new and something different for us, thank you. Would definitely recommend.

Photo of Ronald Baxter Ronald Baxter
Jul 5, 2022 5

You absolutely have to go for the host alone. He is great and his descriptions of how to use the joysticks and the headset are classics in themselves. The games are great it was 2 hours of pure enjoyment for the children the learning curve in the beginning does hinder somewhat but loved it nonetheless. This was my first foray into virtual reality and it was a good one the children loved it as well 🤓

Photo of Tyler Lee Tyler Lee
Jul 5, 2022 5

I brought my summer program students to this as a mid-program social event. I arrived about 15 minutes early to be sure we were all set as a group. They were ready for us and walked everyone through the controls to be sure each player was comfortable. Everyone had a great time and we hope to utilize this company in the future!

Photo of Jordan Alexander Jordan Alexander
Jul 6, 2022 5

It was a cool overall experience. There was a variety of games and experiences for everyone. The best part about the experience was our host Devin he was super energetic, explained everything thoroughly and had awesome customer service. You can tell that he loves what he does. Thanks Devin

Photo of Nathan Childers Nathan Childers
Jul 31, 2022 5

Great customer service! Me and my wife came here for a date and had so much fun. She is not big into gaming, however enjoyed every minute of it. I think having an employee in the room to help guide us through the game made it more enjoyable. We will be back!!!!

Photo of M. A. M. A.
Mar 10, 2022 4

Really cool place to play VR games good variety of games and great services. Definitely coming back they are very clean and high tech. Really enjoyed it.

Photo of Andrea Locke Andrea Locke
Jul 15, 2022 5

My daughter and I decided to sign up for a session at Augmentality Labs just to get out of the house and try something new. I have nothing but great things to say about them. I had to reschedule our reservation semi last minute and they were very accommodating. We didn't quite know what to expect when we actually went to participate in their VR experience, because it's not something we'd ever done before, but we had such a great time!!! The two individuals that helped us out while we were there were amazing...great communication skills, very laid-back, helpful, engaging, entertaining, just all around provided a wonderful experience. The games were awesome, restrooms were clean, staff was top-notch. After my daughter and I got back home, we talked about how fun it was. The next day she even wrote me a little note saying she had such a great time and she can't wait to do it again. This melted my heart. We will definitely be back ASAP and I've already told several other people about the wonderful experience we had.

Photo of Shannon Berry Shannon Berry
Nov 16, 2021 5

This was an amazing experience that I would recommend for adults, kids, and families! We were in town for a short vacation and our 9-year-old noticed the Augmentality Lab while on a morning walk with his dad. We booked a 30-minute session for the entire family for Friday night (Mom, Dad, and 15, 13, and 9 year old sons). Our host, Devin, got us hooked up and started right away after a quick intro to the equipment. I am not a gamer, but even I got the hang of things pretty quickly! Of course, the boys were off to the races like they'd been doing it from birth even though it was their first time. There was non-stop laughter from everyone in our family! The 30 minutes went by so quickly. Fortunately, there wasn't a group after us, so we got to buy another time slot. The kids left us in the dust and went off to kill some zombies in Arizona Sunshine while we nearly exhausted ourselves with Rhythmatic and then had a blast with Drunken Barfight (a guilty pleasure if there ever was one)! When it was all over we couldn't stop laughing and telling stories about the fun we had. It was so great, we booked another 30 minute session for Saturday (this time with a Groupon). We would have done more time, but they were booked! We were so happy to see Devin again. I can't say enough wonderful things about him. Not only is he a wonderfully informative and attentive host, he's just really an all-around nice guy and he made our experience that much better. If you are even considering trying out the VR experience, I highly recommend you give Augmentality Labs a try. One word of caution though. When you get into the VR world you have the feeling you are Uma Thurman kicking butt and taking names, but in the real world you look more like Steve Urkel, so make sure to record your friends and family!

Photo of Joshua Mitch Franklin Joshua Mitch Franklin
Sep 6, 2022 5

Totally worth it! I've been twice and Devin gave two different experiences catered to two different groups of people. The host ensures that the time spent there is maximized and the group gets up to speed quickly without spending much time on the setup and without spending much time getting to know how to play the games. Arizona Sunshine is great for adults! There are also good games for families and children as well. I will definitely go back again with family and friends!