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Durham Destination Master Plan
Durham Destination Master Plan


On behalf of our community, Discover Durham is facilitating a process over the course of 2023 to develop a long-term vision for Durham’s development as a welcoming and attractive destination, improving the quality of life for residents through the economic and community benefits visitors provide. You’re invited to participate.

celebrating durham's growth

A vision for the future

Last year, visitors spent more than $800M in Durham, providing vital revenue to businesses, supporting thousands of jobs, and generating tax revenue that supports local government services.

Our goal for the Destination Master Plan is to create a 20-year vision and roadmap for Durham, providing the framework for inclusive, values-based, responsible tourism development and promotion that ensures balance between the needs of our residents, our businesses who rely on visitors for their livelihoods, and the visitors who experience our community.


Community engagement and input is a core component of understanding the needs of our community, and there are two ways to participate:

Community Survey

We collected responses for a community survey to gather feedback from people who work and live in Durham. This survey has completed.

Town Halls

The second opportunity for engagement was to attend one of two Town Halls.

It is critical for all voices to be heard!

For media inquiries, contact


For all other questions, contact