Loading your recommendations…


Everyday Magic


119 W Main St
Durham, NC 27701
Phone: (919) 908-7675
Visit Website

Google Reviews

Photo of Evan Knipp Evan Knipp
Feb 21, 2019 4

What a cool little spot. My girlfriend and I stop in here every time we come through the area. Christian is always super cool to us. Kinda bummed that the most recent renovations make it look more like an Urban Outfitters than a hip little metaphysical shop.

Photo of Kort Walsh Kort Walsh
Jan 5, 2019 5

Incredible place, reasonable prices and tons of help. They remedy any customer and have a great collection. Something for everybody and tons of gifts. We talked about my glass products and they brought up tons of cool products for me. Thanks!

Photo of Jennie Saia Jennie Saia
Apr 8, 2019 5

I stopped by Everyday Magic this weekend and fell in LOVE. I've just started collecting crystals and the way this shop displays theirs makes you feel a sense of abundance and playfulness as soon as you walk in. The space is beautiful, and the prices are incredibly fair! While I am a beginner, I can say that these prices are much lower than those at the other magic shop in Durham, and comparable to what I've found on Etsy — except you get more for your money here, with big, gorgeous, gemmy crystals — and you support a local business. When I visited, the woman behind the register had the perfect vibe. She was happy to answer my questions knowledgeably when I asked, but otherwise let me explore in peace. Seriously, y'all, I was giggling at one point like a kid in a candy store — the crystals here are amazing and obviously chosen with care, and they're affordable enough that you can actually take some treasures home. Magic!

Photo of Josina Reaves Josina Reaves
Mar 5, 2019 4

What a lovely surprise! If you like crystals (or any pretty rocks) or tarot cards or fun and funky gifts, this is a great spot for grown-up shopping.

Photo of Rachel Reyes Rachel Reyes
Jun 23, 2019 4

Do you have a rad friend into stones, rocks, tarot, and other sweet thangs? Well, this is just about the perfect spot to get something for that friend. Better yet: bring them! The gifts are fun, but the true true treasure is the store itself. I loooove this place. Rocks are cool—obviously. It’s one of the only stores like it in the triangle, so they’ve got the monopoly on cool ish rn. In Asheville, stores like this are on every block downtown. Still, I’m thankful to have this little piece of magic in our town. My favorite way to get my rocks off here is to by the... drum roll, please!... the TV STONE! Trust! Me! It’s so damn rad. Pick it up and put it on your hand. Also? It’s just cool to walk around here like it’s a hands on (with exceptions) museum. Check it out. Try the incense matches, the tv stone, and check out the stunning art all up on the tarot decks. Hope you have fun nerding out!!

Photo of PieceOfToast PieceOfToast
Aug 18, 2019 5

Very positive vibes from everyone, beautiful selection and high quality stones. Such clear and uplifting energy really allows you to let your intuition guide you to the stones you need. Definitely going back again. Edit: Just one question- How often do you get new types of crystals?

Photo of Kai Avery Kai Avery
Jul 23, 2019 4

Loved the shop and the collection, the prices were a little crazy, but otherwise a very nice shop

Photo of Barbara Wrigley Barbara Wrigley
Sep 3, 2019 3

Good selection of stones, but not well labeled. I think they would sell a lot more if they just added the name of the crystal or stone, and perhaps the associated properties or chakra rather than just have a bowl with a price.

Photo of Jamie Hill Jamie Hill
Dec 27, 2019 5

We LOVE the house Oracle Deck, Postcards From The Liminal Space. It’s spot on in a sassy, fun and mind blowing way. I went in to buy a stocking stuffer for my husband and this hit the spot!

Photo of Daniel Wetteroff Daniel Wetteroff
Feb 15, 2020 5

I ordered a hard to find tarot deck online, it shipped as soon as the store was open and came quickly and as expected. I would recommend looking through their decks online, they have quite a few and this one is really nice! It’s the She Wolfe deck by Serpentfire

Photo of Katie Dutch Katie Dutch
Aug 4, 2019 5

Wonderful shop!! I decided to take my 3 and 5 yr old to pick out their own special rock after a long day playing. Scary I know, and side note: we went to another nearby shop. I thought I had striked enough fear in them beforehand to have them behave and not touch anything, but while at the other shop they kept dropping the crystals they picked out, so we left abruptly without the rocks and they were heartbroken. Mommy fail? Maybe. So while they were still thoroughly disappointed and apologetic, I decided to take them to everyday magic. Based on some of the reviews and how pretty the pics are I was really fearful that the staff would be less accepting of the kids. But they were warm and welcoming. And by then my kids knew what was up. So I took each one around the room to pick out their own special stone/crystal while the other sat patiently and waited. What a beautiful selection! My kids each went for the stone they were drawn to, and the staff was so incredibly nice. I am so thankful for this experience. My children are now attached to their crystals and slept with them, so happy! It has been a great emotional outlet for them. Thanks for being a great shop, will definitely come again! And side note to any parents like me who are crazy enough to bring their young kids...just have them on a tighter string than you’d expect. They’ll appreciate the experience more if you do so!

Photo of Kate Demolli Kate Demolli
Mar 7, 2020 5

Wonderful. Ordered a deck from this shop and the service was absolutely fantastic. It came so quickly, and the crystals they sent were really beautifully selected. Can’t wait to get home tonight and start working with my goodies! Will absolutely be shopping at Everyday Magic again.

Photo of Timothy Timothy
Oct 10, 2018 5

I could not love this place any more than I already do. You walk in and instantly feel welcomed. The guy and girl who were helping my friend and I were amazing. I kept asking a lot of questions, and they were both so helpful. Definitely a place worth checking out. I bought a copper sphere and pyrite to add to my collection :)

Photo of Nadia Barksdale Nadia Barksdale
Jan 6, 2019 5

Fantastic selection of decks and crystals that go beyond the norm for metaphysical shops. Some really unique geometric pieces in the crystals, and some really great indie decks made this place stand out.

Photo of Victoria L Victoria L
Apr 25, 2020 5

Super friendly, helpful, and FAST! I just ordered 5 decks and some incense matches a couple of days ago and was shocked they’re already here! The decks are beautifully drawn, original, and truly worth every penny! I will certainly be back very soon for more items. Thank you!!!

Jun 28, 2020 5

Everyday magic has been a light in my life since moving back home to nc . The crystals are THE BEST quality I’ve ever had. I’ve been a crystal/ metaphysical buyer for about a decade now, and the items from EM hold a uniqueness that is hard to explain. ❤️ I recommend the shop to many friends of mine who are out of state and also feel the same way. (The shop holds live IG sales and has a website).

Photo of Kayla Crusen Kayla Crusen
Jul 21, 2020 5

Can’t say enough great things about Everyday Magic or its owner, B! I’ve been shopping at EM for years and love the realness and positivity that Bakara promotes. Beautiful, unique crystals and so many tarot decks to fawn over — all with lovely descriptions on the website for newbies and the more experienced alike. Magic truly is immediate when you shop at EM and I couldn’t recommend them more!

Photo of Kate Ayres Kate Ayres
Jul 22, 2020 5

Sadly have only been able to shop online, but EM and Bakara are incredible. Always answer my questions and have some of the best quality products. They pack their pieces so nicely to ensure you will be receiving everything in it's best condition. Obsessed with the decks and crystal pieces that I have received from them.

Photo of ninalita84 ninalita84
Mar 2, 2017 5

My daughter loves this shop. They always have a great selection of crystals, candles and essential oils. Their hand made dream catchers are beautiful and my daughter always seems to find a book she wants. Not part of the store, but attached in the back is the Zen Succulent store, which we both love. We've been to the Everyday Magic events, too, and they are always informational and pleasant. Easy to find location and lots to choose from!

Photo of Juniper Moureau Juniper Moureau
Jul 9, 2020 5

This shop is amazing! Sadly, I've only gotten to shop with them online since I discovered them during COVID-19 quarantine while I lived in another state. I've seen pictures of the store and I cannot wait for the chance to visit in person! My first order from EM was a tarot book written by the shop owner, and I rave to my friends about it constantly. It's the most accessible book on tarot I've ever read, and really gives me a grasp of every card's meaning and how they connect overall. I've also gotten crystals from this shop quite a few times. The larger crystals are a little pricey, but their quality is PHENOMENAL and the owner is so passionate about ethically sourcing her crystals and maintaining positive partnerships with her suppliers. The crystals are honestly worth every penny. There are also smaller crystals and palm stones at very great prices, and they're some of the largest "palm stones" I've ever seen sold at the price EM offers them. I follow this business on Instagram since quarantine, and they offer such a wide range of metaphysical tools. I love this shop so much, am constantly grateful I discovered them, and so look forward to continuing to shop with this store!!