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Best of Social 2018

Estimated Read Time:
2 minutes

We love every minute of interacting with our over 114,000 followers across all of our social media accounts.

Posted By Discover Durham Staff on Dec 27, 2018

It's been an amazing year of sharing photos, videos, and comments about the Bull City. Here are some of our favorites from 2018.


We reached 70,000 fans in 2018! One of our most-liked images from the year was this impressive storm cloud over the city. It was taken by local drone photographer Estlin Haiss.

2019 is the year we'll celebrate our sesquicentennial, but our 149th birthday was pretty great too. Followers loved Major with his party hat and confetti.

It's our job to make sure you know all the fantastic places to eat, play, and experience — if we can point out a hidden gem or Durham staple along the way, all the better. We were glad to show off "The Cow Store" and a have a few tacos while we were at it :)


Let's not forget our fun wager with Chapel Hill for the Duke-UNC game.

We lost, but in the end, we wrote a wonderful poem about our neighbor. So in that sense, doesn't everyone win?

The Duke Lemur Center likes to name its new baby lemurs after celebrities. We tagged Mark Hamill (aka Luke Skywalker) on the off chance he might see his adorable namesake. Needless to say, we were thrilled with his reply.

The fifth annual Art of Cool festival was the best and biggest one yet. A highlight for many was Durham's Little Brother reuniting for a surprise performance. We were proud to capture the footage and share it with the world.


Instagram is our fastest growing account, closing in on 30,000 followers. If there's one thing that we've learned, it's that you all LOVE sunsets... and we love sharing your photos of them.

We also love sharing uniquely Durham events. If you haven't been to the Iron Pour, make sure you put it on your calendar next year. Make a mold so you can take home a unique piece of art.

Oh, Durham. We love how wonderfully weird you are. When we saw a video of people taking a baby alpaca named Xanadu for a walk, we had to share it.

If you follow us on Instagram, you also get access to fun social sweepstakes. We had our most popular sweepstakes ever during the early December snowstorm. The winners of these Runaway beanies were thrilled to win them – and they sold out at Runaway shortly thereafter.

If you're not already, make sure you follow us to keep up with the latest happenings in the Bull City.

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Discover Durham Staff